5 Major Reasons You Should Know That Leads to Mobile App Failure
5 Major Reasons You Should Know That Leads to Mobile App Failure

The sad truth about mobile apps in store at present is the fact that a good majority of them would have to be either replaced or rewritten in the next couple of years. Developing mobile apps and making them successful is a resource-rich, complex, and challenging process. 

That said, here are a few major reasons why apps fail. Almost every mobile application development company Dubai could have come across at least one of the following scenarios or issues.

Developing a sophisticated app

Much like business websites, webapps also provide features that enable users to login, navigate and browse several pages, access relevant data, and perform many desired actions. Mobile apps, on the other hand, are fundamentally different. They are designed specifically for a particular set of tasks. As a matter of fact, users should find it easier to perform such tasks with a mobile app, and with just a few taps. 

To conclude, mobile apps should be simple and appealing, and should serve as a gateway to more complex offerings like an enterprise website. Building a complex mobile app like a website would end up failing in the market.

Not giving thought to resources

According to many popular research organizations including Forrester, developing enterprise apps that leverage latest mobile technologies can be quite expensive. Finding the right talent among app developers to get the project done is another daunting task. Though resources are plentiful, the key is in finding the right mix of developers and tools. 

Most often, developers enjoy the demand in market and tend to choose projects they’d like to work on. Regardless, using the wrong resources for an enterprise project can impact the development, and subsequently increase the likelihood for the app’s failure.

Security vulnerabilities and risks

Users expect mobile apps to be secure, and choose to trust the developers that they’ve done their job well and that the app would indeed keep their sensitive data secure. For the developers though, creating public-facing APIs is one of the toughest phases in the job. These APIs also give consumers access to their data, and can take many months to complete.

When developers deal with a particular feature in the app that’s about access permissions and exposing business logic to the public eye, they would assume it to be too risky and end up adding many complex layers. So they will have to find the right balance to plug security holes, keep sensitive data secure, and not expose the business logic. If they are unable to do so, the app will likely fail in the long run.

Not relying on feedback

Developers spend considerable time, effort, and money for mobile app development expecting that the final product will attract more users. However, the sad truth is that over 75% of mobile apps are only downloaded once and never used again. 

To avoid such a situation, it’s imperative to gather feedback from users and measure app behavior as soon as it’s launched. If any flaws are detected or reported, the devs can fix them with updates. The bottomline is to put some effort into making sure that the app satisfies the users in the way it was designed to without flaws. 

Bad mobile app marketing 

Mobile application development is just one phase that influences an app’s success, and is the most complicated one. Completing this project is just one half of the problem. The second is all about getting exposure in the industry and outpacing the competition. This isn’t an easy task and yet again requires good investment. 

To market mobile apps, developers rely on a variety of options from CPC ads to even TV spots and network media coverage. But it doesn’t matter how many channels are used to expose the app. If the marketing strategy isn’t well thought out, the ads would miss the target. Bad marketing can kill the app faster.