Often avoiding the pitfalls that occurs during the mobile app development pre and post-launch of results in the success of the mobile app. With the dynamics of the mobile app industry being unpredictable due to changing technology and market requirements blunders and pitfalls are quite common. Here are a few common blunders that occur in Mobile Application Development Company Dubai during post mobile app launch and ways to avoid them.   

Blunder #1- Too Much Planning or Lack of It

Market leaders of envision and anticipate various business scenarios and set up measures to fall back on in case things go not as expected. Yet there are also people who consider rolling out their app on the app stores, at the end of the project. A recent survey estimated that about 80% of all new product introductions fail. There is no place for complacency.

Solution- Build a plan of action with possible business cases and carry out experiments to lessen the 11^th hour developments. Designate responsibilities to ease last minute confusions.

Blunder #2- Neglect Marketing

Often many developers and IT Solutions Company in Dubai have a biased view towards building the perfect product. Although this is highly debatable, they jointly disregard the need to put in resources and develop a fanbase after a successful app launch.

Solution- Split up the marketing budget into pre- and post- mobile app launch marketing tasks. The former should cover preparatory collaterals such as secondary research, establishing budgets and marketing goals to partnering with influencers. Likewise, the post mobile app launch strategy should encompass social media plans, referrals and retargeting campaigns and also improving user engagement.

Blunder # 3- Setting Unreasonable Targets

It is not uncommon for many IT Support Companies in Dubai to set unreasonable deadlines and then regret it later. Overestimating or underestimating the delivery of a final product could inflict serious reputational damage. It is considered to be art to build hype around a product but while that happens you must take into consideration a buffer time period for delays in order to build in the actionables for the post launch mobile app strategy.

Solution- Maintain an equilibrium between revealing the final product launch date and maintaining user-end hype. Build in suspense by slowly revealing details. For instance, smartphone manufactures. They never reveal too much about the product until and unless it is within 2 months of release.

Blunder #4- Inadequate User Data

Creating a successful app is reverse engineering from the requirements of the audience or else you would soon be sucked into a black hole of flops. So, before product development a in depth knowledge of audience demographics, their behavioral patterns, engagement enablers and spending habits.

Solution- If you do not have access to such in depth data, then collaborate with data vendors or social media platforms to secure the same. Such organized data would enable you to infer insights that lead to a successful mobile application.

Blunder #5- Optimization of Application Marketplaces/ App stores

App Store Optimization is the process of fine tuning the app as per the guidelines has set out by publishing platforms.

ASO enables an app to directly feature in user searches and improves the possibility of downloads. With a sea of apps on Google Play Store and Apple Store ASO is an unavoidable proposition and the ones that avoid it most often regret their decisions.