Your app would be just one among millions of mobile apps available for download on the platform-specific app stores. There are thousands of great apps that fail to be found and are eventually forgotten. Regardless of the mobile technologies powering the app, if the targeted user base isn't aware of its existence, the app would simply fade away into the app store's 'wastelands'. 

To ensure that it's found, the app needs efficient marketing. And mobile app marketing can be done in three phases of the app's release:

• Pre-Launch
• Launch
• Post-Launch

Leading mobile app development companies in UAE can contribute greatly to market the app before its launch. But app owners should nevertheless ensure that there are proper pre-launch marketing strategies in place to get a good head start once the app officially launches. 

That said, this article focuses on marketing the app before its launch and getting it noticed by target users. 

Set a deadline

First things first. Setting a deadline is the first step to kicking off a marketing campaign. If no release date is set, the app's release may get delayed for one reason or the other. With a release date set, the team can devise a marketing strategy that helps the app get the exposure it needs before it's launched. 

Come up with a brand message

Assuming that the app marketing team already did a fair share of research on understanding their ideal customers and analyzing their competition, the next step is to invest in defining the app's brand message. An app with a clear brand message can help customers identify and engage with it better. 

Prepare PR materials in advance

As the actual launch date comes near, the team should give out lots of PR materials to agencies both online and offline. So it's important to have a PR kit with app screenshots, video guides, app logo in various resolutions, and other relevant images that could pique the interest of potential customers. 

Prepare for email marketing

It would be great if the team has a list of people that would be interested in using the app. It makes things easier. But if they don't, the team will have to make a list and start collecting their email addresses. The team will then be ready to entice people in this list with an alluring app launch email. 

Set up social media accounts

Effective online marketing is never complete without social media. It's important to set up dedicated social media accounts for the app. The pages can be promoted to visitors of your business' social media page. With an appropriate social media content strategy, the app's page will garner more followers and the app will get more exposure among interested people.

Conclusion

These are just a few steps the app marketing team can take to get their app noticed on launch. Combined with the launch and post-launch marketing strategies, the app would perform better in app stores by finding its way into the feed of store visitors. It's also a good approach to seek assistance from a reliable application management services company offering app marketing services in addition to app management to set the app off on the right course.