Many companies and customers consider user acquisition to be the top metric that translates to an app’s success in the market. For the average IT Company in Dubai that provides app development services, the apps need to have high download rates for a big chance to succeed in the market. For this reason, they recommend app investors to spend a lot of money on user acquisition.

However, the app’s success attributes to various other factors and not just user acquisition. Ultimately, high download rates mean nothing if the app does not have active users. Two such aspects that provide genuine insights into the likelihood of success of the mobile app. If the app fails to engage users and retain them, they’d seek other alternatives. 

Assuming your apps are of good quality and feature many functionalities that are of value to users, you just need to follow a few great practices to improve user engagement and retain users. 

Here are a few tips recommended by a leading mobile application development company, Dubai.

Great onboarding experience

If the customer’s first experience in an app isn’t satisfying, he might lose interest in using the app again, and abandon it for a better alternative. That’s why mobile apps should provide seamless onboarding experience to users. The user shouldn’t have to go through a number of steps just to sign up, and then get introduced to hard-to-understand features. If they are required to do a lot just to use the app’s full functions, they’d just abandon the app.

App logins and user account creation should be easy, and the users should be educated on the various features of the app via either popups or gesture/action tutorials. 

User retention with relevant push notifications

Push notifications have been statistically proven to increase user retention. In addition, it serves certain specific and important functions if implemented properly. It can encourage users to try out a new functionality or move them through the purchase funnel to perform microtransactions in the app based on their behavioral data and preferences. Occasional push notifications also remind users that they have the app installed on their device. 

In addition, for apps that aren’t likely to be used daily, push notifications can inform users of discounts and other promotions encouraging them to return to using the app. 

Incentivize users

Giving users incentives to use the app would drive engagement and user retention. Incentives should be based on the app’s nature and can be anything from access to specialized content, mobile-specific rewards, usage-based rewards, coupons, and attractive offers that drive conversions while improving engagement. 

Conclusion

All these tips and more would be suggested by many reputed companies in Dubai providing enterprise application services. They are well aware that the goal is not just about getting high download rates for apps, but also to retain users and build brand loyalty. The app should be designed in a way that converts casual users to long-term customers, which would essentially increase the app’s average lifetime value. This, in turn, would generate more revenue.