Software- whether offered as a service or product- is a thriving business with new vendors and solutions coming up all the time. And also due to the competitive nature a great app or solution will not guarantee success. So how can you increase the possibility of increasing sales for your software development company in Dubai, UAE? Here are a few tips.

Use A Reliable Cloud Hosting Service

In this time and age, it is a wasteful expenditure to build and manage an infrastructure when you can host it on cloud. In a matter of a few hours, a cloud hosting UAE can offer dedicated server Dubai and cloud server for you and your business can be operational under limited cost and risk.

Another major benefit of hosting your software in the cloud is that all the testing and development conducted in the data centres can be shifted and deployed instantly into production. So, the infrastructure can be scaled as per load requirement without owning a single equipment or server management concerns.

Beta Test

To develop a software is one thing but to sell it online is altogether a different story for many Software Companies in Dubai. To sell your software online it is crucial to receive regular feedback before channelling too many resources into development of your site or product. Build a prototype of the simplest version of what you offer and putting it out there in front of the people and get brutally honest feedback. This will help you bring in improvisations early and cutting costs down the road.    

Offer a Free Trial

Offering a free trial helps in building trust among potential customers in your product. This is especially true for small unknown companies. Although testimonials and software safety badges help, there is nothing much like a free trial.

Include a how-to video for your product

A video speaks volumes than a load of text. So have a one or two minute video explainer video of your product or service. For a simple product breakdown an animation would be great, and a video of employees can provide a human side to a technical service which is probably difficult to understand.

Offer a Money-Back Guarantee

Often trusted and well-presented money back guarantees can increase sales by up to 50 %. A short guarantee will prompt the customer to take up on it.

The short time period will pressurize them to avail the cash in guarantee as soon as possible.