Digital infrastructure remain critical in 2021 as more companies and consumers accept the new normal. Organizations that had set pace to their digital shift in pre-COVID-19 were better able to adapt to the shifting pattern offered by the volatile market during the pandemic. This trend will continue to the year 2021 too.

Learn how the world expect software development in Dubai to evolve in the event of evolving market opportunities and mounting pressure to deliver the best of what it can offer.

Continuing Emphasis on Contactless Interactions

While many businesses and retailers struggled and went out of business during the pandemic, others adapted to the changing environment. Customers soon accepted the shop online, pick up at store and other delivery options from their favourite shopping destinations.

As lockdowns loosen and people carefully coming back to their routines, companies in a variety of industries especially the service industry like restaurants, retailers, transportation, travel and hospitality, should expect customers to demand contactless interactions.

As IT Software Companies in Dubai roll out face detection entry and touch less payments, they should consider the entire process from the customer point of view to guarantee satisfaction. These tools should work smoothly and seamlessly to retain customers.

Services Complement Wearables

Continued growth in the wearables segment inspired several major players to bring in companion services to help users have the optimal use of their devices. For example, Amazon halo, Apple Fitness+ and Fitbit Premium tap into customer data to provide health-related data. Businesses offering guided workouts, coaching, recipe and diet recommendations help build an add-on revenue stream for wearable makers.

Expert analysts predict that the wearable devices and services will evolve together in 2021 to raise demand. “Device makers are also placing the ground work that will allow consumers to use multiple wearables in sync with each other.  

Connecting data across devices and services requires comprehensive testing to ensure seamless digital experiences. Wearable makers must understand how their complementary apps interact with different devices (often from different manufacturers) and how easily users can access personalized services.